Goma AI is an approved Meta Tech Provider, building on the official WhatsApp Business Platform. Why that matters to your clients
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Meta Tech Provider Approved Meta Tech ProviderOfficial WhatsApp Business Platform
Goma AI Partner Programme

Your clients are asking you about AI.
Become the team that actually builds it.

You already run the workforce transformation, HR, training and digitalisation projects. Goma becomes your implementation layer: the AI employee coach, knowledge assistant, customer engagement system or sales automation your client walks away with. You keep the client relationship and the consulting fee.

Book a 30-minute partner call See the three partnership models

Built for WDG(JR+) consultants · HR consultancies · corporate & sales trainers · SME digitalisation advisors

The gap in your proposal

You can scope the transformation. Can you ship the software?

Under the SkillsFuture Workforce Development Grant (Job Redesign+), an enterprise project has three fundable components. Most consultancies can deliver two of them.

S$50,000
Workforce consultancy: diagnosis, job redesign, implementation planning
You already do this
S$60,000
Capability building for HR teams and line managers
You already do this
S$90,000
Workforce tech solutions, including AI-infused tools that support employees and managers
This is where Goma fits

Total support runs up to 70% for SMEs and 50% for non-SMEs, capped at S$150,000 per enterprise. If your proposal stops at advice and training, you are leaving the largest single component on the table, and handing your client a report instead of a working system.

Who we partner with

If you already have the client relationship, we have the build team

Workforce transformation

Job redesign consultants

You redesign roles and workflows, then hand over documentation nobody opens.

  • Add an AI knowledge assistant that makes the new SOPs usable on day one
  • Give the grant a measurable outcome: time-to-competency, error rate, response time
HR consulting

HR advisory & outsourced HR

Your retainer scales only when you add headcount.

  • Add an AI first-line HR assistant for leave, policy and SOP questions
  • Serve more clients per consultant without more consultants
Training

Corporate & sales trainers

You deliver a great workshop, then lose all visibility the moment it ends.

  • Pre-training AI assessment and post-training roleplay practice
  • Sell a measurable 90-day programme instead of a two-day workshop
Digitalisation

SME transformation advisors

You map the process improvements. Someone else has to build them.

  • Add customer engagement, follow-up and enquiry automation on WhatsApp
  • Close the loop between the roadmap and a live system
Three ways to work with us

Pick the model that fits how you already sell

You do not have to restructure your practice to work with Goma. Start at the lightest model and move up when you have seen a project land.

Model 1

Refer

You make the introduction. We take it from there.

You do
Introduce the client and stay copied in
We do
Scope, price, build, support and invoice
You earn
15% of first-year project value
Best for
Testing whether your clients bite, with zero delivery risk
Most partners start here
Model 2

Resell

Goma appears as a line item inside your proposal, at your price.

You do
Scope the project, own the client, quote and invoice
We do
Build and run the system behind you
You earn
25-30% partner margin on Goma fees
Best for
Grant-funded projects where you are the contracting consultant
Model 3

Embed

Goma runs inside your own programme, under your brand.

You do
Sell your programme with an AI component as standard
We do
White-label build, your branding, your client-facing name
You earn
Per-seat licence at partner rates
Best for
Trainers and institutes running repeatable cohort programmes
What you are actually selling

Three workflows, all delivered on WhatsApp

Nothing for your client's staff to install, log into or be trained on. That matters when the end users are frontline employees, not office workers.

Empower Employees

AI Employee Coach

  • SOP and knowledge assistant
  • Workflow coaching and task reminders
  • Manager insights and performance tracking
  • Continuous learning in the flow of work

The natural fit for job redesign and capability-building engagements.

Engage Customers

Customer Engagement

  • Renewal and service reminders
  • Follow-ups, annual reviews, reactivation campaigns
  • Customer education sequences

The natural fit for retention and customer experience projects.

Acquire Customers

Lead to Appointment

  • Instant WhatsApp replies, 24/7
  • AI lead qualification and routing
  • Appointment booking with calendar sync
  • Human handover with full context

The natural fit for sales enablement and digitalisation projects.

Judge it yourself

Don't take our word for it. Message the thing.

Talk to a live Goma agent right now

You are considering putting your client relationship behind this. You should stress-test it before you do. Message our live agent on WhatsApp, try to break it, ask it something off-script, and see how it hands over to a human. It takes two minutes and tells you more than any deck.

Message the live agent Walk through it with us
  • Ask it to book something, then change your mind
  • Ask a question it shouldn't be able to answer
  • Switch language mid-conversation
  • Ask for a human and watch the handover
How a partner project runs

You stay in front. We stay behind you.

1

You spot the fit

Mid-engagement, you identify where an AI workflow would make the transformation stick. You brief us in a 30-minute call, with no client contact required yet.

2

We build you the scope and the numbers

Within three working days you get a scoped workflow, a fixed price, an implementation timeline and grant-ready wording you can drop straight into your proposal.

3

You present it as part of your project

Under Refer we join the call if you want us. Under Resell and Embed, it is your proposal, your pricing and your name on the deliverable.

4

We configure and launch

We build around the client's existing processes and brand voice on their official WhatsApp Business number. Most workflows go live within days, not quarters.

5

You get the reporting

Response times, qualified leads, completion rates, adoption. The evidence your client needs at project close, and the reason they renew with you.

Vendor due diligence, answered up front

You are putting your name on this. Here is what stands behind it.

Recommending a vendor to a client is a reputational decision before it is a commercial one. Three things you can verify before you introduce us to anyone.

Meta Tech Provider

Approved Meta Tech Provider

Meta has reviewed and approved us to build on its business platform. Your client's WhatsApp automation runs through the official Business Platform, not a grey-market workaround that can get their number banned. If your client's IT or compliance team asks who we are, that is the answer.

Grant-fundable by design

Workforce tech solutions are a funded component of WDG(JR+), sub-capped at S$90,000. We will write scope wording and outcome metrics you can drop into a grant application without rewriting them.

A product you can test in two minutes

No pilot programme required, no sales process to sit through. Message our live agent, try to break it, and judge us on what it does rather than what we claim.

What we commit to you

Your client relationship is your asset. We treat it that way.

The reason most consultants refuse to recommend a vendor is not margin. It is the risk of something breaking in front of a client they spent years earning. Here is how we remove it.

✓
We do not sell direct into your accounts Any client you register with us is yours. We will not approach them independently, during the engagement or after it.
✓
One named implementation owner Every partner project gets a named person on our side. You always know who to call, and so do we.
✓
You choose who the client sees We can front the technical work with you, sit silently behind you, or appear entirely under your brand. Your call, per project.
✓
Defined escalation, not best effort A written response-time commitment and an escalation path agreed before your first project goes live.
✓
Proposal and grant-ready materials Scope wording, outcome metrics and pricing you can paste into a client proposal or grant application without rewriting.
✓
Official platform, not a workaround As an approved Meta Tech Provider we build on the official WhatsApp Business Platform, so your client's number is never put at risk by how we connect to it.
✓
Your client's data stays their client's data We do not use one client's conversations to serve another. Data handling terms are in the partner agreement, in writing.
Founding Partner Programme

We are early. That is the offer, not the caveat.

The first ten partners get terms we will not repeat

Goma is a young company. We would rather say that plainly than pad this page with logos. What being early actually buys you:

  • We build your first client workflow at no cost to you. One real project, fully configured, so you can evaluate us on delivered work rather than promises.
  • Founding partner margin, locked for 24 months. It will not be reduced as we grow.
  • Direct line to the founders. No account manager, no ticket queue. You raise something, a founder answers it.
  • You shape the roadmap. Tell us what your clients keep asking for and it gets built, with your input on how.
  • Named as a founding partner on this site and in every case study your projects generate.
Apply to be a founding partner
Being straight with you: we do not have a wall of client logos yet, and we are not going to invent one. What we do have is a working product you can message in the next two minutes, approval from Meta as a Tech Provider, a founder who will get on a call with you this week, and a willingness to prove it on a real project before you put your name to it. If that is not enough to justify a first conversation, we would rather you told us why.
Partner FAQ

The questions consultants actually ask

No. Clients you register with us are protected under the partner agreement. We will not approach them independently, during the engagement or after it ends. This is written into the agreement, not a handshake.

Tell them Goma is an approved Meta Tech Provider building on the official WhatsApp Business Platform. Most WhatsApp automation on the market drives an ordinary account unofficially, which is what gets business numbers restricted or banned. Official platform access is Meta's own sanctioned route, and it is the single clearest answer to that question.

No. That is the point of the programme. You need to understand your client's business process well enough to brief us. We handle configuration, integration, launch and support.

We do, through whichever channel you choose. Under Refer we support the client directly. Under Resell and Embed we support you, and you stay the client's single point of contact. Either way there is a named owner on our side and an agreed response time.

Yes. Under WDG(JR+), workforce tech solutions including AI-infused tools are a funded component, sub-capped at S$90,000 within an overall cap of S$150,000 per enterprise, at up to 70% support for SMEs. We will give you scope wording and outcome metrics written for a grant application. Final eligibility and approval always rest with the funding agency.

Nothing. There is no joining fee, no minimum commitment and no volume target. You earn on what you bring us, and if you bring us nothing, you owe us nothing.

Scope and pricing back to you within three working days. Most workflows are configured and live within days of client sign-off, because we build on the WhatsApp number the business already uses rather than deploying new software.

Tell us and we will say so straight away, before you invest time in the proposal. If they are already a customer, we will look at whether there is a services layer you can add on top rather than pretending the overlap does not exist.

Yes, under the Embed model. Your branding, your client-facing product name, your programme. Talk to us about which elements can carry your identity and which cannot.

Next step

One call. No deck, no pitch.

Bring one live client situation. We will tell you honestly whether Goma fits it, and if it does not, we will say so. Thirty minutes.

Book a partner call Message us on WhatsApp